Michel’s goal is to lead the marketing, growth, and expansion of INOVO Medical. He’s responsible for the branding, marketing, content, and digital campaign management of the clinic. For 30 years, Michel has been a successful marketing specialist and digital marketing expert. The better part of those 30 years were spent mostly in the medical, health, and cosmetic fields working for, among others, cosmetic surgeons, hair transplant surgeons, skincare clinics, dermatologists, chiropractors, dentists, physiotherapists, and many others.
Well-versed in all aspects of marketing, his greatest success is as a marketing copywriter and business consultant specializing in digital marketing strategy, including branding, web design, SEO, SEM, and SMM. As a public speaker, he has trained thousands of people around the world and shared the stage with the likes of Mark Victor Hansen, Jay Conrad Levison, Jay Abraham, Gary Halbert, and Dan Kennedy, just to name a few.
He’s often featured in the media as an expert, and the author of several books and hundreds of published articles. He’s also a member of several industry associations, and in addition to speaking at WordCamp Ottawa and other industry events, he was also a part-time faculty member of Algonquin College’s School of Business within their Business Marketing program, teaching classes in Marketing Principles, Marketing Management, Professional Selling, eCommerce, and Web Design.